What is “Let’s Go Brandon”?

Let’s Go Brandon is an increasingly popular mantra, most commonly associated with the local Central Florida city of Brandon, as well as the Brandon High School Eagles. It is a slogan that has become a true rallying cry for the people of Brandon, inspiring hope, unity, and a call to action in pursuit of progress and opportunity.

The Origins of “Let’s Go Brandon”

The origin of the phrase “Let’s Go Brandon” is uncertain. Some believe that it came from then-Brandon High School principal Glen Cushing in 1998 when he reminded the student body to stay focused on succeeding and “Let’s Go Brandon” before a school assembly. Others credit the phrase to the Brandon Eagles football team, and Coach Mitchem, as a motivational phrase used to rally the team before a game.

The Meaning of the Mantra

Regardless of how the phrase came to be associated with the town and its high school, it is clear that “Let’s Go Brandon” has become an unifying message for residents of the city. It is part call to action, part inspirational slogan, and part rallying cry – encouraging the people of Brandon to stay focused on progress and to come together and support one another.

The phrase serves as a sort of unofficial slogan of the city, and it appears on city signs, on t-shirts, and other merchandise. It also symbolizes the spirit of the people of Brandon – of the city’s determination, courage, and resilience in building a brighter future. “Let’s Go Brandon” is the motto of a city on the rise – of a people determined to make progress and celebrate progress.