What is Aesthetic and How Does it Affect Our Perception?

Aesthetic is a term used to define something that is beautiful, pleasing, and attractive. The term can be used to describe an object, a painting, a music piece, an experience, and so much more. Aesthetic has the power to alter how we perceive the world and our emotions.

The Different Varieties of Aesthetic

Aesthetic is comprised of two main varieties: tactile and visual. Tactile aesthetic describes something which has a certain feel, texture or temperature. Visual aesthetic refers to the visual appeal of something, whether that be an artwork, a design, a building, or even a natural landscape. There is also ‘emotional’ aesthetic; something which elicits an emotional response. This response can vary from person to person, such as feeling relaxed, inspired, melancholy, angry and more.

The Use of Aesthetic To Create Emotional Connections

As humans, we are drawn to aesthetically pleasing things, and will often create a psychological and emotional connection with them. This is why businesses use aesthetic to draw in an audience; they rely on an aesthetically pleasing design to attract people and evoke certain emotions. Aesthetic can be used to evoke a variety of emotions, from happiness to nostalgia, from comfort to excitement.

The use of aesthetic can be seen in many aspects of art, design, architecture and day-to-day life. From the clothes we wear to the colour schemes used in websites, aesthetic can be found everywhere. We each have our own personal preferences and what we find aesthetically pleasing, but it is ultimately down to the artist, designer or architect to create something which appeals to a wider audience.

In conclusion, aesthetic is something which appeals to both the senses and emotions, and it influences how we perceive the world around us. It is often used in artwork, designs, buildings, products and more to evoke certain responses from an audience. Aesthetic has long been used to create strong emotional connections and has become an essential part of how we interact with our environment.