What is Bougie?

Bougie is a French word meaning “fancy,” used to describe something that is luxurious, fashionable, and sophisticated. It is often used to describe someone’s taste that is considered upper-class, or to describe someone or something that is thought to possess an elevated sense of style.

The Origin and Meaning of Bougie

The exact origin of the term bougie is unknown, but its meaning has grown with the times. It’s thought to be a reference to the ancient Greek word, bountia, which is derived from the word “Boun” which means “luxurious”.

When the French nobility took power, they began to employ their system of language to distinguish themselves, and bougie became a label for their luxurious lifestyle. In the 19th century it made its way into popular culture as an implication of high-brow style.

In modern times, bougie is still used to refer to upper-class tastes, but it also carries a slightly different connotation. Rather than simply referring to the wealthy, it’s become a label for an attitude and approach to life that is based in consumption, appearances, and “keeping up with the Joneses.”

Modern Examples of Bougie

Bougie is a popular buzzword today, commonly identified with lifestyles and activities that promote excess, luxury and consumption. Today, some of the more popular bougie activities are:

• Buying designer and luxury items to show off wealth and prestige.
• Going to exclusive restaurants or clubs requiring formal dress and membership.
• Spending a significant amount of money on beauty treatments, spa days, and trips to exotic locations.
• Having expensive hobbies, such as horse-riding and sailing.
• Participating in social events and galas of wealthy social circles.

Whether or not it’s seen as a positive or negative thing is subjective; some people see it as an exciting opportunity to experience life’s many luxuries, while others may find it impractical, excessive, and wasteful.

Final Thoughts

Bougie has become a widely-used term that describes a lifestyle that emphasizes luxury and class. While people have different opinions about it, it’s certainly become a part of our modern culture. From buying expensive designer items to attending elite events, it’s a term that captures a unique attitude towards life.