What is DURFING?

Durfing is an online marketing tactic that is used to drive traffic to websites, discover new business opportunities, and generate leads or sales. It is a combination of three elements – Domain Name Research, User Research, and Funding Research. The goal of durfing is to find profitable websites and business opportunities with the help of the information available online.

Domain Name Research

Durfing starts with domain name research. This step involves researching domain names online using various tools and resources, such as domain name registrars, domain auction websites, and domain listing websites. During this step, researchers look for domain names that are related to their business or industry and also have strong search engine optimization potential. In some cases, they are also on the lookout for expired domain names that they can purchase at a low cost and then use to create a new website or redirect the traffic to their existing website.

User Research

The second step of durfing involves researching users who have expressed interest in products, services, or topics related to the durfer’s website. This can be done by keeping track of paid search ads, analyzing the competition to determine who their target audience is, and researching social media trends. By understanding the search behavior of users, durfers are better able to craft targeted marketing messages that will resonant with their audience.

Funding Research

The third step of durfing is funding research. This step involves researching how to best fund websites and web projects. Durfers look for venture capital funding opportunities, angel investor groups, and online crowdfunding campaigns. They will also research the various online advertising networks and their cost per click or cost per action pricing models. This research will provide essential information about how to optimize their budget and find the most cost-effective way to make their website profitable.

Conclusion

Durfing is a powerful tool that entrepreneurs and marketers can use to discover new business opportunities and generate leads or sales. By researching domain names, understanding user search behavior, and researching funding sources, durfers can locate profitable website opportunities, understand their target audience better, and craft their marketing messages to resonate with their intended audiences. Durfing can be a vital component of any online business’s success.