What is Dynata?

Dynata is a technology-driven consumer insights platform that helps brands, agencies and media companies gather high quality consumer data to fuel their marketing and advertising strategies. With Dynata’s consumer intelligence solutions, businesses can create tailored experiences and better understand consumer behaviour in order to build and grow brand loyalty.

Dynata’s Solutions

Dynata offers a broad range of solutions, from consumer research to online surveys and online data collection. The consumer research solutions help to gather consumer insights and enable businesses to create and measure consumer feedback, create predictive models and support market segmentation. Dynata provides access to an extensive network of over 72 million people in more than 140 countries, enabling businesses to conduct surveys, interviews and focus groups with real people in real time. Other solutions include advanced analytics and reporting, in-app field services, market segmentation and more.

Benefits of Dynata

Dynata can help businesses to reach a larger audience, get deeper insights and discover actionable insights from their data. Some of the main benefits of Dynata include:

• Access to a global network of 72 million people across 140 countries

• Ability to conduct surveys, interviews and focus groups in real time

• Access to advanced analytics and reporting tools

• Market segmentation and targeting capabilities

• In-app field services

• Access to tailored consumer feedback and market data

• Ability to create predictive models to better understand consumer behaviour

Conclusion

Dynata is an essential tool for any business, large or small, looking to gatherhigh quality consumer data to better understand their market and informtheir marketing and advertising strategies. From providing access to an extensive global network to offering advanced analytics and reporting tools, Dynata has the tools businesses need to make better-informed decisions and build more loyal relationships with their customers.