What is Kewpie Mayo?

Kewpie mayo is a Japanese brand of mayonnaise that is immensely popular in Japan and gaining recognition all over the world. It is made with only five ingredients: vegetable oil, egg yolks, vinegar, salt, and a special preservative that gives it its unique flavor and texture. It has a creamy texture, a deep yellow hue, and a rich umami flavor that sets it apart from standard mayonnaise.

History of Kewpie Mayo

Kewpie mayo was created in 1925 by the Kawasaki-based Kewpie Corporation, who started out as a condiments company. Its distinctive version of mayonnaise was created to help in the production of rice dishes with egg and allows it to have a more robust flavor. Its name comes from the Kewpie doll, which was created by cartoonist Rose O’Neill in the early 1900s and was popularized in America during this time. The character was the inspiration for the Kewpie Corporation’s logo, which depicts a baby holding a jar of mayonnaise.

How to Use Kewpie Mayo

Kewpie mayo is most often used in sandwiches, salads, and other dishes where a creamy, lightly sweet flavor can be added. It pairs well with acidic ingredients, such as lemon juice, vinegar, and tamari, and can be used to add a dressing or dip to any dish. Additionally, Kewpie mayo is often used in ramen, sushi, and other Japanese dishes, as it has a richer flavor than many other mayonnaises.

Kewpie mayo also works well on its own as a dipping sauce, spread, or dressing. It can also be used in baking, as it gives cakes and breads a deep yellow color and a pleasant sweetness. Kewpie mayo is even sometimes served on its own as a side dish or snack.

Kewpie mayo has become one of the most popular condiments in Japan, and it is quickly gaining recognition in other parts of the world for its unique flavor and versatility in the kitchen. Whether you’re looking for a great dipping sauce, a creamy spread for your sandwich, or a way to give your dishes an umami kick, Kewpie mayo is worth trying.