What is OTT?

OTT stands for Over-the-Top, and is a term that describes the delivery of audio, video, and other media content over the internet, without any involvement from multiple system operators. It has become increasingly important in recent years as online streaming has become commonplace and consumers have moved away from traditional satellite or cable TV services. More and more people are opting to stream content online and watch it whenever, and wherever, they want.

How Does OTT Work?

OTT is based on internet protocols, which allow media content to be streamed across multiple devices such as smartphones, tablets, laptops, and desks. It works by allowing users to access the content from live or pre-recorded sources, either from a single provider or from multiple sources. The content can be accessed through an app or website, and can be streamed live or downloaded for later viewing. In addition to providing a convenient way to access content, OTT also provides a range of features such as interactive on-demand content, pause and fast-forward functions, and even recommendations.

What are the Benefits of OTT?

There are a number of benefits that come with OTT services for both consumers and media providers. Consumers have greater flexibility and control over their viewing experience, as they can access content on their own terms and watch whenever they choose. This is especially beneficial for those who lead busy lives, as they can watch content when they have some spare time. Furthermore, the interactive features of OTT allow users to customize the experience, such as the ability to skip adverts and fast-forward through parts of a show. For media content providers, OTT eliminates traditional distribution costs and gives them a vast new audience to target. This means they can reach more viewers, at a lower cost and often with increased production value.

Overall, OTT provides users with unparalleled convenience and flexibility when it comes to consuming their favourite media content. It has become a major factor in how people access entertainment, and its popularity looks set to continue to grow in the coming years. As technology advances, so too does OTT, making it a must-have for media providers and consumers alike.