The Beauty of the Color Blue: Why It’s the Opposite of Red
The color wheel has given us a way to understand the relationships between hues and shades. Opposite colors are called complementary colors, and the complementary color of red is blue. Blue is the exact opposite of red, with one being the highest in energy, while the other is the lowest in energy. The combination of the two creates a captivating and vibrant contrast, which is why blue and red are often used together in art, fashion, and design.
Understanding Blue’s Characteristics
Unlike the thrilling, passionate energy of red, blue is known for its calming energy, being traditionally associated with emotions like loyalty, trust, wisdom and understanding. Critics have even noted that blue can bring out sadness and peacefulness, being associated with the sky, ocean and other forms of nature.
This is also why blue is often connected with the air element – air represents freedom, tranquil feelings, and a gentle breeze. As air is thought to support communication, abilities of mental insight, clairvoyance and inspiration, blue can be seen as a color that brings in those qualities.
Interesting Uses of Blue
Though blue may come off more as the passive color, it has been the go-to hue for powerful corporate logos like IBM and Ford Motor Company. According to marketing professionals, blue exudes trustworthiness and reliability, making it the perfect color to exude confidence in the customer’s mind – and build trust and loyalty.
This is why in many cultures, blue is seen as a color to ward off negative energy and attract positive energy. On the retail side, blue is often used specifically to calm the customer and keep them from making impulsive purchasing decisions, letting them feel reassured that the product is truly worth the cost.
Conclusion
When used correctly, blue and red can be a powerful combo visually, as well as psychologically. It is quite fascinating how blue and red can be on such polar opposites, but still work well when used together. Use blue as a base for your designs and add red for an eye-catching, captivating touches!