What Is Yelp?

The idea of Yelp started in 2004 when two ex-PayPal employees, Jeremy Stoppelman and Russel Simmons, got together and created a website to allow friends and strangers to review various services in their local area. Fast forward to today, Yelp is the go-to-website when it comes to finding the best local places for shopping, dining, and entertainment. Here’s everything you need to know about Yelp.

How Yelp Helps Customers

Yelp is a website that allows customers to leave feedback and reviews about the local establishments they’ve visited. When consumers are looking for a restaurant, salon, auto-repair shop, or any other type of local business, they can use Yelp to read honest reviews from other customers. This information can help the potential customers choose the best business.

Yelp also provides maps, business details, photographs, and links to the businesses’ websites. This allows customers to quickly get all the detailed information they need to make an informed decision.

How Does Yelp Help Businesses?

Yelp helps business owners increase their visibility, create an online presence, and easily engage with customers. Businesses can create a Yelp page and manage their reviews by adding business information, responding to customer reviews, and monitoring their presence across multiple channels.

Business owners can also advertise their businesses on Yelp and get their businesses listed in the local search results. This is a great way for businesses to expand their local reach to potential customers by using the Yelp platform.

Conclusion

Yelp is an invaluable source of information for both customers and businesses. For customers, Yelp helps them make informed decisions when purchasing products and services from local businesses. For businesses, Yelp helps increase their visibility and provides a platform for customers to interact with their brand. In this day and age, every business should have a presence on Yelp.