Memes: Turning Online Culture Into a Global Phenomenon

Memes have transcended from a passing joke shared amongst a small circle of friends to a global phenomenon that impacts the daily lives of people across the globe. These images, gifs, and videos with often satirical and humorous intent have become integral part of online culture and a driver of shared collective experiences.

What are Memes?

A meme is an idea, concept, attitude, behavior, or style that is spread from one person to another within a culture. Memes are frequently expressed through images, video or social media and take advantage of the context of the present culture to impose a point of view. They often contain subtle or exaggerated messages and humor that allows them to circulate quickly and to the masses.

The Power of the Meme

The impact memes have had on the evolution of popular culture cannot be understated. Through memes, entertainers, politicians, brands, and organizations have been able to connect with their respective audiences in a more direct and personable manner. On a daily basis memes can be found that blaze lacing political statements, jokes and insights impacting perceptions, behavior and attitudes. At the same time, memes have allowed everyday people to project the culture they subscribe to on a global level with opportunities to join conversations on topics ranging from the latest societal trends to global events.

In Conclusion

The meme has slowly but surely permeated traditional avenues of communication from being a small part of internet culture to crossing the threshold into everyday conversation and life. From presidential campaigns to commercial advertising, memes have quickly become an integral part of our lives. With it, the power of influence and communication know no bounds as memes continue to be able to capture and share opinions, attitudes and emotions like no other medium can.